Whenever we sign a soccer tournament that is just launching, we get asked a lot about how to get a lot of traffic to the web site that converts into team applications. While each soccer tournament event is slightly different, here is some of the collective advice we usually give out.

Offline marketing
First year tournaments are really difficult. There is usually a lot of offline hustle with the club coaches, within the league and at the state association level. Your club name will probably be the best thing to help you. Can you send out an email from the club list list? Also, make sure everyone in your club knows the website for your tournament. Every coach, every volunteer, every parent. Nothing says “dead lead” like someone from the club who does not know the web address.

Complete website
Make sure your TourneyCentral website is as complete as possible. That means your about page, rules, hotel policies, front page news, frequently asked questions are all full. It is a lot of work, but considering you only have about three seconds before a team will decide to click off your page or explore more, it is worth the investment.
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