Soccer America published an article submitted when launching their new newsletter, Grassroots Soccer Biz
It starts out…
When people start talking about brand, the talk immediately turns to logo design. While a good logo is part of your brand, it is not THE BRAND. The brand is how people feel about and view your soccer organization (league, club or tournament). Your brand is what you can leverage to sponsors, advertisers, guest teams, potential players, potential coaches and the media. (Links to read the rest of the article are below.)
Our advice: Read the article and subscribe to Soccer America for upcoming newsletters.