As I was reading my email today, I came across probably the dumbest reply to a tournament invitation ever. It read, and I quote As a rule, we do not attend tournaments unless we set up a relationship with the club whereby that club send us equal numbers of teams to our tournament. You can check out our tournament info on our website at ….
Wow! I was floored! The ONLY way this tournament can attract teams to their event is by getting other clubs to agree to go to theirs? Why not just hand each other a check for the entry fee and be done with it. You go first.
Our Advice: Focus on making your tournament a MUST ATTEND event for your target market by being the best in your category. You won’t have to worry about attracting enough teams to compete in your tournament, but you might have to worry about how to turn some away. Read our marketing white paper.