Make it more human

There are a lot of spring tournaments closing registration and accepting teams. For 2008, on average, TourneyCentral applications are up and average of 38% over this time last year and soccer tournaments are cutting more teams due to field limits, referees limits and just overall bad fit.

As you can imagine, this is an increased opportunity for team managers, coaches and club presidents to send vicious email. What I call a drive-by emailing.

Our Advice: First, take a deep breath and fight the urge to reply in the same tone and manner. It may seem personal, but it is not. Email hides the humanity of the conversation and it is easy to blast off on a nameless, faceless machine. It doesn’t make it more excusable or easier to take, but… well, just breath.

Second, do not reply via email. Look up the head coach’s phone number and place a call to him or her. Once you start talking human being to human being, it is a lot harder to say really mean things to each other. There are those people here and there who can say mean thing to anther human being without remorse, but they are few and far between. If the coach you are talking to is one of those people, he/she is only validating your wisdom of choice by not accepting their team. If he/she is that much of a jerk BEFORE they get to your tournament, think about what a handful they will be in person!

Third, follow up the conversation with the email. If it is the head coach that sent you the drive-by, confirm what you talked about. If it is the team manager or club president or other person who has an illusion of influence, confirm that you spoke with the head coach of the team and encourage they to speak directly with the head coach. Leave it at that; do not offer additional details. If the head coach wishes to share, then he/she will. Do not engage further in any additional discussion via reply email.

Rule one: Remove technology as soon as possible from any conversation that is best handled by human beings. Machines have no feelings and they don’t care about yours. People, on the other hand, do and assess the impact of their words and body language many, many times during a single conversation. Use that power.

Leave a Reply