Tag Archives: youth soccer

Using Google Plus for your soccer tournament

GooglePlus for Soccer Tournaments

The latest player in the suite of tools known as social media is Google Plus, or more commonly seen as G+ in buttons. While it can’t boast anywhere near the number of users Facebook and Twitter have, it has one advantage the others don’t — Google Search. However, it is growing fast.

Most Internet users start off a web session on google.com, whether or not they know the direct web address of the site they are looking for. Many simply type in keywords like “soccer tournaments in Ohio” or “soccer tournament software.” If these keywords are in your G+ posts, you have a greater chance of being found at or near the top of a search result.

Getting started is easy, but you need a Google Account. If you have a Gmail account, you are already there. Simply go to http://plus.google.com and set a profile for yourself.

Once you have a profile, you can then set up a Page for the soccer tournament. Underneath your name, you will see a page symbol. Click on that to “Manage your pages.” Create your soccer tournament page, upload your logo and start sharing. Be sure to add one more person as an administrator and secure the login/password as part of your tournament assets so that it can be seamlessly transferred to a new tournament director if need be later on.

The instructions for Google+ are sorta “discover as you go” but a good book to read is Google+ for Business by Chris Brogan.

Our Advice: Set up a Google Plus page for your soccer tournament. Repost your front page news, scores, sponsor offers and photos to your page. Don’t worry so much about interacting on your page as a social media channel just yet; that will probably come next year.

Be sure to include keywords in your post and photo captions as these keywords are pushed directly into the Google search engine. The sooner you start, the better head start you will have on all the other soccer tournaments who will discover and set up on Google Plus next year. Be first.

All TourneyCentral events support Google+ In your Admin>Web Site Maintenance Module>Variables you can add your G+ page to the social media sites on the left sidebar along with Twitter and Facebook. (See TheGameOfSoccer.com for a sample)

The TourneyCentral G+ page is here. We post photos, blog posts (including this one) as well as interesting photos fans may share.

This is part of a series on Social Media for Soccer Tournaments. We encourage you to read all the articles below.

Speeding tickets and soccer tournaments

Police stop at a soccer tournament

One Ohio soccer tournament made a bit of national news lately with a neighboring city setting up speed cameras and issuing over 900 tickets. The soccer tournament pled a good case, citing good will and economic impact for the city. The police from the neighboring city had not been in contact with them regarding this enforcement effort, even as the host city police were helping out directing traffic in and out of the park. That alone probably helped plead the case for “forgiving” the tickets.

Contrary to what most people think, the police don’t just ticket people for easy money. The first priority for the police is road safety and preventing accidents. When they see a car racing by at 40-50 mph on a road that is posted at 25 mph, they are going to do something about it. If they see many, many cars doing the same thing, they are going to sit there and pick you off, soccer tournament or not.
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Setting up a Twitter account for your soccer tournament

twitter for soccer tournaments

Twitter is a service that you can use to fire out quick updates or messages to your followers. This makes it a great tool for youth soccer tournaments and tournament directors because they can immediately announce game scores, special promotions or upcoming events on their smart phones, computers or via text messaging.

Here’s how to set up your Twitter soccer tournament account:
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Setting up a Facebook page for your soccer tournament

Facebook Logo

Facebook is becoming the de facto place to organize event information and share content within a circle of friends. While it will never rival the specialization of a soccer tournament website like TourneyCentral for registration, scheduling and scores, it makes sense that your soccer tournament is available on Facebook for your teams and their fans to find and connect up with you there if that is more convenient for them. It is an additional marketing channel you should not ignore.

However, you should always make sure the hub of your event is your tournament website. You publish content to your Facebook page in order to draw fans to your tournament site to support your sponsors, advertisers and centralize your communications to the teams to avoid confusion.

This post will walk you step-by-step through setting up a Facebook Fan Page to reach soccer coaches and teams to get them interested and keep them engaged in your youth soccer tournament.

Here’s how to set up your Facebook Fan Page:
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Make sure the “i” in your soccer tournament is in the right place

water bottles as a trophy for a soccer tournament

Soccer tournament directors are aware of the ways that tournaments reward teams who place in their event. This is a story of one recent tournament where one small detail really damaged the reputation of an otherwise fine event.

A team of U13 boys played very well in a third-place game and beat a team they had lost to quite soundly the week before. The tournament was giving out water bottles as a third-place trophy.

It was not long after the presentation that one of the boys walked up to his coach and said, “Hey coach, look at this.” On the water bottle, the words, “BELIEVE, ACHEIVE,” appeared wrapped around the tournament logo.

Only the the word “ACHIEVE” is spelled incorrectly.

While the coach was proud that his players had paid attention to their spelling lessons in school, he was amazed and embarrassed for the tournament organizers. It was all anybody could talk about.

A few weeks later, the tournament sent t-shirts to the boys as a replacement.

Our Advice: Work with a trusted vendor. Somewhere along the line, a busy tournament volunteer rubber-stamped the artwork for the water bottle without taking a real look at it. Bad enough, but a true vendor partner would have questioned the artwork regardless of the approval signature. The mistake was more costly than just the price of the water bottle and the replacement t-shirts. It became the stamp of the tournament.

The vendor should have picked up the phone.

The vendor should have picked up the phone.

2010 Hershey Invitational Charity Soccer Tournament

Special Olympics Hershey Soccer Club

The photograph above was taken at the Hershey Soccer Club meeting on Tuesday, March 15, 2011.

This donation was a result of the 2010 Hershey Invitational Charity Soccer Tournament played on June 19-20, 2010. The tournament raised $16,000 for the Special Olympics Area M and also $16,000 for the Hole in the Wall Gang Camps. The Hershey Invitational is organized and run by Kicks 4 Kids Charity Soccer Tournaments. To date, Kicks 4 Kids has raised $177,618 for organizations that serve disadvantaged youth.

The 2011 Hershey Invitational will be played on the weekend of June 18-19, and will benefit the Special Olympics Area M and Ronald McDonald House of Hershey. The tournament is expected to host 230 teams from Pennsylvania, New Jersey, New York, Connecticut, Maryland, Delaware and Virginia.

The Hershey Invitational website can be found here.

What business are you in?

Soccer Tournaments Mean Business

There will be a special place in heaven for youth soccer tournament directors. These largely volunteer people give countless hours of their free time to help raise funds for their club and give kids a chance to play competitive soccer. They have to convince teams to play, armies of volunteers to work and sponsors to participate. There is no doubt that, at least on some level, tournament directors love the game of soccer.

But running a successful tournament needs more than just enthusiasm and “want to”. It requires the ability to remove yourself from the emotions and personalities and make real business decisions. Teams that sign up to play and the fans that follow them are real customers. Sponsors that support your event, even the ones who do it for good will purposes, are real business partners.

Our Advice: It’s time to realize that you are not in the Soccer Business. You are in the Event Management Business that happens to feature a youth soccer tournament. Highly successful events take a good hard look at every aspect of their event and make educated business decisions on what they should do, and what they should not. Those who leave things to chance, well, they leave things to chance. Being a volunteer does not mean you have to be an amateur.

Make your maps readable on the web

Simple, readable maps go a long way toward getting your teams where they need to go with a minimum of confusion. On a soccer tournament web site, a readable layout with clearly marked field numbers is a must.

The graphic below shows an example of an unfriendly versus friendly layout.

Web-Unfriendly

soccer field map before

Web-Friendly

soccer field after

Most of the time, your maps will come from a parks department or a graphic designer who has designed them to be great for printing in a program, but almost entirely unreadable on a web site. Make sure to specify that you need the maps to work across ALL media — online and in print. If need be, be ready to re-work them with large field numbers however you can if your graphics people can’t. Even if that means white sticky dots and a Sharpie.

Keep your field maps simple and readable. Big field numbers first, secondary information only if there is room. You can always have more detailed maps posted at the fields.

What soccer tournament directors can learn from Charlie Sheen

If you are like me, you’re probably getting a bit tired of hearing from or about Charlie Sheen. But hear me out on this one little thing. I promise, there is a good take-away.

Last night, Charlie decided he was going to take his message directly to the people with a live show streamed onto the Internet. You can watch it if you have an hour to kill. I’ve included a screen shot below to illustrate everything that was wrong with the show.

The lighting was bad. The sound bounced hard all over the room. Nobody was mic-ed. The cameras were positioned too low, Charlie did not get proper cues on which camera was live so he was frequently looking into the wrong one. The background was busy. The titles at the bottom covered the action. There were too many “branding” phrases thrown out. I could go on and on. There were a lot of things wrong with the show technically as well as contextually.

There is a reason there is a long list of people who get credit at the end of TV shows. I’m not taking anything away from Charlie Sheen’s talent and he brings a lot to shows like Two and a Half Men and Spin City. But when celebrities begin to think that they alone are responsible for their own fame and attempt to produce their own content, the public quickly finds out how very wrong they are.

Our Advice: Your tournament is run by a team, not just the tournament director. Your event may very well have a talented, dedicated leader and a team that is willing to give them all the credit. That is a good thing. But once the tournament director starts believing his/her own press, your event is headed for trouble.

You could argue that Charlie’s show was “real” and “genuine” or that your tournament is “fun” and “like family.” You would be wrong. What you see as fun, loose and ‘like being with family,’ your paying teams see as messy, unorganized and apathetic. It takes a lot of work (and acting skill) to appear nonchalant. The character of Charlie Harper (Two and a Half Men) can pull it off. Charlie Sheen? Not so much.

Recognize and appreciate your team and their skills in their specialized area, from your sales team to your scheduling team to your website crew. Never think yourself bigger than the sum of them.

They made you great. Never underestimate their power to unmake you. Or — just like Charlie Sheen is doing before our eyes — you unmaking yourself.

Up Front Communication Key in Running Youth Soccer Tournaments

There is no getting around it, running a youth soccer tournament is a lot of work. Even the most organized tournament directors with the best clubs and best software tools take on a huge responsibility. In the end, the hard work is balanced out by the rewards of seeing kids enjoying the game and putting a nice amount of money in the club’s accounts and the local economy. Everybody wants to be considered successful. When it comes to success, an old saying comes to mind, “An ounce of prevention is worth a pound of cure.” A well thought out and executed communication plan, starting at the time of registration and acceptance, can help save headaches later, when you should be concentrating on something else.

Never assume that coaches who are accepted into your soccer tournament automatically know what the next step is. It is as simple as this: tell them what to do and when to do it. Starting with your acceptance letter, include a timeline or checklist of any items that need to be completed prior to the tourney. Be clear about the dates and if there is any further information or payment needed. Make sure that you also comply by sticking to stated dates.

Anticipate questions and make sure that your tournament website includes the answers. Push as much of the information and communication needs onto your website as possible. It is helpful if your soccer tournament website is more than just a static recruiting tool. A complete, end-to-end soccer tournament management system, like those offered by TourneyCentral, is well worth the investment. Cheap and free systems always have limitations which are more costly in the end.

This may seem like a lot of upfront work, but you’ll be thankful as your tournament dates get closer. It brings to mind another old saying, “You can pay me now, or you can pay me later.”

Soccer tournament legacy – a #letsblogoff post

What will be your legacy as a soccer tournament? Why are you doing all this? Will players and their fans still talk about your event long after they have left town?

For many soccer tournaments, the immediate goal is to make money for the club or the league. That has to be done for the tournament to continue year after year. But beyond making money, think about how your event is leaving a legacy for each soccer player who participates, each coach who brings their team to play another and each parent who spends the weekend with their kid in the company of other kids and parents. Think about how your tournament shapes your community and contributes to its legacy.

Will your tournament be the subject of a story around the Thanksgiving table that starts out as, “Remember when we went to …” and ends with uncontrollable fits of laughter, followed by knowing glances and wistful sighs?

Our advice: Think about the intangibles about twice as much as you think about the operational parts of your tournament. These things include fair play, good referees, short lines at the concession stand, quality hotels, fun things to do between games, good communication with coaches, friendly field marshals and cheerful volunteers. Update scores as fast as you can. Make sure your maps are clear and correct. Never assume everyone knows what “you are here” means. And perform random acts of kindness, no matter how tired you are or how late it is.

Tell compelling, positive stories about your tournament and the players, coaches and families to anyone who will listen. Share them on your website or blog.

Stay humble and never forget the teams who are playing at your tournament are your guests who chose to come to your event among a large and growing market.

These are the things that create a soccer tournament legacy worth passing on.

This blog post is part of a blog-off series with a group of bloggers from different professions and world views, each exploring a theme from his/her world view. This was about “answering the question, “What is legacy?”” To explore how others handled the theme, check them out below. I will add links as they publish.

Economic Impact of Youth Soccer Tournaments

Most people would say that bringing hundreds of youth soccer teams and their families to your town for a weekend youth soccer tournament would be good for the local economy.

But how good is it?

Knowing the answer to that question could really make things easier for tournament directors who are trying to schedule fields, get sponsors and generally drum up support from the local business community.

Using an integrated, online solution for marketing, scheduling and managing your soccer tournament could provide some of the answers. One example is the Tournament PulsePoint™ tool standard with every TourneyCentral site.

The tool is available to TourneyCentral tournament directors as one of several administrative modules that take the mystery out of running a tournament. Tournament PulsePoint™ uses numbers from the U.S. Soccer Foundation Economic Impact model, economic impact from the National Association of Sport Commissions and marketing data from the U.S. Census Bureau to provide overall economic impact and other marketing data based on the numbers of teams in your tournament and where they come from.

All of the information can be seen on a dashboard style screen including a map with pin marks on the locations of the teams in your tourney.

Youth soccer tournaments mean business; big business for your organization and for hotels, stores and restaurants in your town. The tools are now available to help you manage and market your soccer tournament like the serious business that it is.

Soccer Tournaments Mean Business on LinkedIn

Soccer Tournaments Mean Business

Most youth soccer tournaments are run by volunteers who generously dedicate huge chunks of their time, talent and sometimes even their own money because they love the game and love to see kids get a chance to compete on a high level. But a youth soccer tournament represents big business to the clubs that sponsor them and to the business community in host cities.

There is a new resource for directors of these events and all others who want to share their knowledge or perhaps pick up a thing or two. If you have not already done so, join the Soccer Tournaments Mean Business Group on LinkedIn and start to share thoughts and network with other like-minded, dedicated soccer folks.

Social media is picking up momentum as a means of communication for business professionals in all walks of life. LinkedIn is the recognized leader for people who would rather separate their business interests from their other social networking activity on Facebook and Twitter.

Sharing ideas and making contacts with tournament directors from around the world can put your event on the forefront of using the latest and best tools, software and procedures that will make your event more attractive to youth soccer teams and to the sponsors who want their name and business attached to a winner.

The group was started by TourneyCentral, a provider of integrated online solution for youth soccer tournaments, but is open to everyone in the youth soccer tournament world who wants to dial up the professionalism of their event.

March Youth Soccer Tournament Deadline Approaching

There are two youth soccer tournament events that are still accepting applications for the third weekend in March 2011. Both the Dynamo Round Robin in Indianapolis, Indiana and the Middletown Spring Blast in Middletown, Ohio have an application deadline of February 20th.

Dynamo Round Robin The twelfth annual Dynamo Round Robin, on March 18-20, is a great pre-season warm up. Last year’s tournament featured several defending state champions and state runners-up. Teams from Oklahoma, Minnesota, Massachusetts, Missouri, Kentucky, Ohio, Michigan, Illinois and other states were represented. This year’s tournament welcomes all girls’ teams U9 through U19. U9 through U14 teams will play four games while U15 through U18 teams will play three games. Entry fee for U9-U10 is set at $475, U11-U12 is $500, U13-U14 is $525, u15-U16 is $550 and U17-U19 is $575.

Middletown Spring Blast The Middletown Spring Blast, on March 19-20, will offer competition for boys and girls in the U-8 through U-19 brackets. The tournament will be held at Smith Park and AK Steel Soccer fields at Jacot Park in Middletown Ohio, and Franklin Community Park in Franklin. Smith Park has been home to many tournaments including the Franchise, State SAY and High School Tournaments. Both parks offer ample parking, playgrounds, walking trails around the park, refreshment areas and with a total 26 fields for your soccer enjoyment. Entry fee is $400.00 for U8-U10 with all others set at $425.00

Information on registration, travel, lodging, scheduling, scores and things to do when you are in town are included on both tournaments respective websites.

What would Armando do?

Armando Galarraga

Armando Galarraga

Ask any parent, coach or league organizer about why youth soccer is good for the kids and the community and they will invariably cite that it builds character, a strong sense of personal responsibility, leadership and teamwork. Then go to a game and what you most likely will see is a pack of babies, arguing over a referee’s call. And that’s just from the parent’s touchline.

Before you start hating on me, I’ve been there as well. I’d like to think that most of the time I exhibited behavior I would like my two kids to display. But I can remember some times where I displayed less than perfect sportsmanship. Whatever you think going forward, let’s at least be honest with ourselves.

When the kids are young, it is easy to say things like, “The score doesn’t matter” and “It’s not whether you win or lose, but how you played the game.” And as they get older, this gets lost somewhere along the line and the only things that really matters are who won and who scored. If a team lost, it wasn’t that they were outplayed, but that the referee blew the call.

And sometimes it happens. It probably happens a lot, but the human element is all part of the game. Soccer, baseball, football, etc are all human sports participated in by human beings for human beings. When they step on the field, each player, referee, umpire accepts that each may make a mistake. If we require perfect, we would all be playing video games instead where the referees/umpires have pixel-perfect vision.

Some fans say, “It’s just a game” whereas others will say “It’s a business” as if being a business somehow makes the element of human error inexcusable. They argue on that we need instant replay to overrule the referee/umpire to set the record straight and tell what really happened. The player was robbed and that isn’t fair, they argue.

Life isn’t fair. Sometimes people make mistakes. Sometimes, those mistakes cost people money or recognition. But isn’t teaching kids how to deal with frustration with grace and dignity part of why we all promote sport?

Instant reply can tell whether someone called the play correctly, but it can’t see right or wrong. It can’t judge sportsmanship or grace under pressure. It can’t recall an infantile temper-tantrum over a play that was called incorrectly. It can’t establish character and human dignity. It can only prove somebody right and someone else wrong.

Instead of lamenting the lack of instant reply in soccer, Armando Galarraga gave every coach and every parent a greater tool than the high-speed camera ever could to judge whether a play was good or bad. Quite simply ask, “what would Armando do?”

And then do that.